Honest cars, honest prices, local people.
We're the Costa del Sol's largest independently-owned long-term car hire company — and we're upfront about exactly what we do. We hire quality used cars at genuinely affordable prices, backed by our own workshop and a team that actually knows you.
Built on an established local garage.
Purple Cars was born from a simple idea: long-term car hire didn't have to mean shiny brochures, hidden fees and airport queues. It could be honest, straightforward and genuinely affordable — used cars, priced fairly, with everything included.
To back that up with our own workshop, we acquired Estepona Tyres — a trusted local garage that's been looking after cars in the Polígono Industrial since 2004. We kept everything that made it great — the mechanics, the know-how, the honest approach — and brought it into Purple Group as the Purple Cars Service Centre.
Today we run over 175 cars across four fleets, our own service centre, and car sales — all from one site in Estepona, all under one roof, all with the same local team.
The Purple Cars way
- No surprises. The price you see is the price you pay.
- Honest about used cars. Affordable because they're used, not because the service is.
- Local & independent. Not a faceless chain — a dedicated local team.
- One roof. Hire, servicing, ITV, tyres and sales, all in one place.
- Five languages spoken. English, Spanish, Hungarian, Russian & Romanian.
Because honest value beats a shiny brochure
Every car in our fleet is a used vehicle, individually priced on age, mileage and condition — so you always know exactly what you're getting before you book.
Get to know the team
Behind every rental, service and quote is a friendly local face. Come and say hello.